Arantxa Vizcaíno-Verdú, PhD

Associate Professor at Universidad Internacional de la Rioja

2025-2028. Alfabetización ética de los adolescentes ante la persuasión comercial en la era digital. DIGETHICA



Publications


“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok


Arantxa Vizcaíno-Verdú, Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez

Young Consumers, 2026


Rethinking family prosumption and media competence: Legitimizing children’s technology use in multi-device households


Arantxa Vizcaíno-Verdú, Mónica Bonilla-del-Río, Sabina Civila

Education and Information Technologies, 2026