Arantxa Vizcaíno-Verdú, PhD - Swipe, interact, engage: Analysis of

Journal article

José Antonio Cortés-Quesada, Arantxa Vizcaíno-Verdú
ICONO 14, vol. 23(1), 2025, pp. e2183

Cite

APA Click to copy
Cortés-Quesada, J. A., & Vizcaíno-Verdú, A. (2025). Swipe, interact, engage: Analysis of generation Alpha’s consumer behavior on TikTok. ICONO 14, 23(1), e2183. https://doi.org/10.7195/ri14.v23i1.2183

Chicago/Turabian Click to copy
Cortés-Quesada, José Antonio, and Arantxa Vizcaíno-Verdú. “Swipe, Interact, Engage: Analysis of Generation Alpha’s Consumer Behavior on TikTok.” ICONO 14 23, no. 1 (2025): e2183.

MLA Click to copy
Cortés-Quesada, José Antonio, and Arantxa Vizcaíno-Verdú. “Swipe, Interact, Engage: Analysis of Generation Alpha’s Consumer Behavior on TikTok.” ICONO 14, vol. 23, no. 1, 2025, p. e2183, doi:10.7195/ri14.v23i1.2183.

BibTeX Click to copy

@article{jos2025a,
  title = {Swipe, interact, engage: Analysis of generation Alpha’s consumer behavior on TikTok},
  year = {2025},
  issue = {1},
  journal = {ICONO 14},
  pages = {e2183},
  volume = {23},
  doi = {10.7195/ri14.v23i1.2183},
  author = {Cortés-Quesada, José Antonio and Vizcaíno-Verdú, Arantxa}
}