Journal article
Communication Research and Practice, vol. 12(2), 2026, pp. 197-213
APA
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Gil-Jerez, M., Moreno, M., & Vizcaíno-Verdú, A. (2026). Press emotional advocacy: how experiential events transform journalists into brand narrative co-creators. Communication Research and Practice, 12(2), 197–213. https://doi.org/10.1080/22041451.2026.2672875
Chicago/Turabian
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Gil-Jerez, Margarita, Mariola Moreno, and Arantxa Vizcaíno-Verdú. “Press Emotional Advocacy: How Experiential Events Transform Journalists into Brand Narrative Co-Creators.” Communication Research and Practice 12, no. 2 (2026): 197–213.
MLA
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Gil-Jerez, Margarita, et al. “Press Emotional Advocacy: How Experiential Events Transform Journalists into Brand Narrative Co-Creators.” Communication Research and Practice, vol. 12, no. 2, 2026, pp. 197–213, doi:10.1080/22041451.2026.2672875.
BibTeX Click to copy
@article{margarita2026a,
title = {Press emotional advocacy: how experiential events transform journalists into brand narrative co-creators},
year = {2026},
issue = {2},
journal = {Communication Research and Practice},
pages = {197-213},
volume = {12},
doi = {10.1080/22041451.2026.2672875},
author = {Gil-Jerez, Margarita and Moreno, Mariola and Vizcaíno-Verdú, Arantxa}
}